Introduction of Swiggy

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Introduction of Swiggy

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Introduction of Swiggy

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Business Model

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Revenue Streams

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Fundraising Journey

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Marketing Strategies

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Challenges Faced

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Future Plans and IPO

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Conclusion

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Introduction of Swiggy

Swiggy's Success Story

From Humble Beginnings to Market Dominance

Introduction of Swiggy

Founders

Founded in 2014 by Majety, Reddy, and Jaimini

Introduction of Swiggy

Founding Story

Started with 6 delivery executives and 25 restaurants

Introduction of Swiggy

Growth and Expansion

Operates in 500+ cities with 2,60,000+ executives and 1,50,000+ restaurants

Business Model

Customers sign up, select restaurant, place orders

Revenue Streams

Earns through delivery fees, restaurant commissions, and advertising

Fundraising Journey

Raised funding, reaching a valuation of $10.7 billion

Marketing Strategies

Targets 18-35 age group through social media, SEO, and offline promotions

Challenges Faced

Competition, traffic, quality control, technical glitches

Future Plans and IPO

Plans IPO in 2024, focusing on AI for growth

Conclusion

Customer-centric, technology-driven, diversified into new services, facing profitability challenges

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